^{Roger is senior Digital Experience leader with over 20 years of experience in Product & UI/UX Design, crafting delightful digital products, brands, and experiences for forward-thinking companies.}

︎ More about me...

_{Skills & Expertise:}

PD _{Product Design}
UX User Experience
UI   User Interface
CD Creative Direction
AD   Art Direction
BI   Brand Identity
ED    Editorial Design

_{︎ Contact me...}

_{︎ ︎}

20+ years expertise in designing delightful experiences for forward-thinking brands.

︎ Work ︎ About me ︎ Contact

^{︎ Work ︎ About me ︎ Contact}

Roger is an Australian based Senior Product Designer & Creative Director, with over twenty years of experience, providing design solutions (with an emphasis in UX/UI) to complex business problems. ^{My work thrives on blending user-centered design, solid creative background, and strong analytical skills to create delightful digital experiences.

During my career I have work in collaboration with startups, enterprise, design studios and advertising agencies in Brazil, Germany, and Australia.}

^{Skills & Expertise:}

PD _{Product Design}
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design

_{︎ Contact}

_{© 2001 - 2022}

Australian Open

Art Direction for Australian Open Travel Packages Campaigns

Agency: Sportsnet
Client: Australian Open
Role: UX/Ui Design & Art Direction
Deliverables: Australian Open campaign and designs

Between 2013 - 2020 (Melbourne, Australia)

UX and UI Design for Australian Open 2019 Travel Packages landing pages, researching and configure A/B testing pages with relevant messaging until creating the best performing design solution.

• Creating landing pages content, including imagery, video assets – all while following best practices of SEO and UX
• Investigating ways to improve and develop multivariate experiments to validate ideas
• Developing and testing copy for a range of targeted performance campaigns
• Optimising content variations in all marketing material to increase engagement and drive conversion
• Contributing to creative brand decisions to deliver consistent experiences
• Concepting and building high-converting campaign assets across a range of channels

Sets in The City Booklet

Australian Open Campaign

^{^{︎ Feedback︎}}

︎ Work ︎ About Me ︎ Contact