Roger is a Design Director, Digital Experience Manager, Product Designer (UX/UI), with over twenty years of experience in designing delightful digital products, brands, and experiences for forward-thinking companies.
︎ More about me...
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Roger is an Australian based Senior Product Designer & Creative Director, with over twenty years of experience, providing design solutions (with an emphasis in UX/UI) to complex business problems.
My work thrives on blending user-centered design, solid creative background, and strong analytical skills to create delightful digital experiences.
During my career I have work in collaboration with startups, enterprise, design studios and advertising agencies in Brazil, Germany, and Australia.
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Australian Open
Art Direction for Australian Open Travel Packages Campaigns
Agency: Sportsnet
Client: Australian Open
Role: UX/Ui Design & Art Direction
Deliverables: Australian Open campaign and designs
Between 2013 - 2020 (Melbourne, Australia)
UX and UI Design for Australian Open 2019 Travel Packages landing pages, researching and configure A/B testing pages with relevant messaging until creating the best performing design solution.
• Creating landing pages content, including imagery, video assets – all while following best practices of SEO and UX
• Investigating ways to improve and develop multivariate experiments to validate ideas
• Developing and testing copy for a range of targeted performance campaigns
• Optimising content variations in all marketing material to increase engagement and drive conversion
• Contributing to creative brand decisions to deliver consistent experiences
• Concepting and building high-converting campaign assets across a range of channels
Sets in The City Booklet
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Australian Open Campaign
