Roger is a Design Director, Digital Experience Manager, Product Designer (UX/UI), with over twenty years of experience in designing delightful digital products, brands, and experiences for forward-thinking companies.
︎ More about me...
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Roger is an Australian based Senior Product Designer & Creative Director, with over twenty years of experience, providing design solutions (with an emphasis in UX/UI) to complex business problems.
My work thrives on blending user-centered design, solid creative background, and strong analytical skills to create delightful digital experiences.
During my career I have work in collaboration with startups, enterprise, design studios and advertising agencies in Brazil, Germany, and Australia.
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Drivingroo UX/UI
End-to-end product design direction for a online road trip services community targeted to international holiday makers in Australia and New Zealand.
Client: Drivingroo
Role: Product Design, UX/UI Design
Deliverables: Strategy, product design, branding, visual design, and prototyping. Collaborated with project manager and external developer
Jun - Dec, 2017 (Melbourne, Australia)
Drivingroo is an online road trip community that provides products services, tips and deals, to help travellers during their driving holiday in Australia and New Zealand.
The website helps the community create and share rich and detailed travel content and offers for our driving travellers daily, with intensive communication with our online community members.
As part of the Digital Team within an agile, human-centred design, multi-disciplinary team y role was to create the visual design outcomes for various digital channels, aligning with visual guidelines, design systems, site maps and provide support with research, user testing, journey mapping, wireframing and prototyping (low to high fidelity).
The website helps the community create and share rich and detailed travel content and offers for our driving travellers daily, with intensive communication with our online community members.
As part of the Digital Team within an agile, human-centred design, multi-disciplinary team y role was to create the visual design outcomes for various digital channels, aligning with visual guidelines, design systems, site maps and provide support with research, user testing, journey mapping, wireframing and prototyping (low to high fidelity).
Drivingroo Branding Design
Mobile UX/UI Prototype
Desktop UX/UI
The RV tourism market, especially the independent travel market, is technology savvy. Their travel decision making is strongly influenced by the online interactions with previous pioneer travellers.
The world’s most populous country is becoming affluent. In 2012, generated 82 million outbound tourists, which represents an annual increase of 16.7%. Further, the number is expected to keep growing. Australia is one of the popular long haul travel destinations for the Chinese. In the past year, Australia attracted 630,000 Chinese tourists, accounting for 10.2% of its international market, only New Zealand provided more international tourists to Australia.
While the group tour is still popular among other overseas tourists, we have seen the growth of independent travellers. According to an extensive survey conducted by Tourism Research Australia (2012), the independent outbound travellers tend to be more experienced travellers from the coastal cities. They are well-educated, relatively young and consist of a large proportion of experience seekers and self-challengers. They are one of the most economically and socially profitable markets for a lot of destinations.
Sourch: Tourism Research Australia