Itaú Bank
User Experience Design and Art Direction for biggest bank in Brazil
Agency: Sunset DDB
Client: Itaú Bank
Role: Freelance Art Diretor (responsable for strategy, product and visual design)
Jan - Aug, 2012 (São Paulo, Brazil)
![](https://freight.cargo.site/t/original/i/8fd91e2bfc1a79e549862ae4386db7dbf4814797045372a5ea818a43da02105d/Itau-mockup-6.jpg)
![](https://freight.cargo.site/t/original/i/34f51c5e1dc7d8efca4181fd39eb4ae28a87150fc93d122da64dedea6de373ae/Itau-mockup-5.jpg)
![](https://freight.cargo.site/t/original/i/e161c930eb0904aa10c9b2a58c7739653060b407c29f80db656f6ceb9c5a15ce/Itau-mockup-4.jpg)
![](https://freight.cargo.site/t/original/i/369adb73d4e1e69adc13519f851551058692859a6af6814b5eced80cfc24e9c6/Itau-mockup-3.jpg)
![](https://freight.cargo.site/t/original/i/f6fbf998c277274e061474522a9029c20255fe2040c2f5f7cf345e128c5415b9/Itau-mockup-2.jpg)
![](https://freight.cargo.site/t/original/i/3cb62775a3b4582584f0c390a5bccba0f5667c150b9509a26ee8d1d29dac1d81/Itau-mockup-1.jpg)
As the Digital Art Director for Sunset Communication (ABC group) I was responsible for help in the redesign of the website of Itau, the biggest bank in South America.
In this position, I provided support to the User-centred design team to design all-new website user experience including, journey mapping, wireframing, prototyping, user interface, in compliance with band guidelines.
I was responsible for art directing all Itaú’s digital advertising campaigns.
Visit website: www.itau.com.br ︎
Company Profile Banco Itaú Unibanco S.A., commonly called Itaú, is the largest Brazilian bank, headquartered in the city of São Paulo. Itaú is largest financial conglomerate in the southern hemisphere and one of the 20 largest in the world in market value.
With 91 years of history, Itaú Unibanco has more than 90.000 employees, almost 55 million customers and more than 95 thousand shareholders.
Present in 21 countries, the bank has approximately 5,000 branches in Brazil and abroad and 26,000 ATMs and service points. Itaú Unibanco Holding S.A. through its companies, operates in Brazil and in 20 other countries, mainly on the continents of America, Europe and Asia.