Roger is a Design Director, Digital Experience Manager, Product Designer (UX/UI), with over twenty years of experience in designing delightful digital products, brands, and experiences for forward-thinking companies.
︎ More about me...
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Roger is an Australian based Senior Product Designer & Creative Director, with over twenty years of experience, providing design solutions (with an emphasis in UX/UI) to complex business problems.
My work thrives on blending user-centered design, solid creative background, and strong analytical skills to create delightful digital experiences.
During my career I have work in collaboration with startups, enterprise, design studios and advertising agencies in Brazil, Germany, and Australia.
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Melbourne Cup Carnival
UX/UI for Melbourne Cup 2019 travel packages landing pages
Agency: Sportsnet
Client: Melbourne Cup Carnival 2019
Role: UX/UI - Art Direction
Deliverables: Responsive landing pages
Jan - May, 2019 (Melbourne, Australia)
UX and UI Design for Melbourne Cup 2019 Travel Packages landing pages, researching and configure A/B testing pages with relevant messaging until creating the best performing design solution.
• Creating landing pages content, including imagery, video assets – all while following best practices of SEO and UX
• Investigating ways to improve and develop multivariate experiments to validate ideas
• Developing and testing copy for a range of targeted performance campaigns
• Optimising content variations in all marketing material to increase engagement and drive conversion
• Contributing to creative brand decisions to deliver consistent experiences
• Concepting and building high-converting campaign assets across a range of channels
Desktop UX/UI
