Roger is a Design Director, Digital Experience Manager, Product Designer (UX/UI), with over twenty years of experience in designing delightful digital products, brands, and experiences for forward-thinking companies.
︎ More about me...
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Roger is an Australian based Senior Product Designer & Creative Director, with over twenty years of experience, providing design solutions (with an emphasis in UX/UI) to complex business problems.
My work thrives on blending user-centered design, solid creative background, and strong analytical skills to create delightful digital experiences.
During my career I have work in collaboration with startups, enterprise, design studios and advertising agencies in Brazil, Germany, and Australia.
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Rebel Sport
Website redesign and design system creation for an iconic Australian sports brand
Client: Super Reatil Group (Rebel Sport)
Role: Product designer (UX/UI Designer)
Deliverables: Website Redesign
Apr - Nov, 2022 (Melbourne, Australia)
Disciption:
Responsible for end-to-end website redesign, bring in consistency for the e-commerce platform and create the foundations of a design system for Rebel Sports.
In March 2022, I was envited by Rebel Sports to redesign their website and craft a new design system. Their main goal was to improve online conversion on their website through a cleaner and more accessible representation of their brand that would scale well across all online mediums.
Additionally, I was also responsible for run weekly UX workshop with the main stakeholders, create wireframes, design low and high fidelity prototypes, and delivery workflows, by having a ready-made set of accessible components and content templates that their teams could use to quickly bring ideas and campaigns to market.
Visit website: rebelsport.com.au ︎ CASE STUDY ︎
About the Project
Australia's leading sporting goods specialist retailer, who are famous for product and differentiate on experience, and bring the best of global brands direct to customers. Two of the three brands went through a project last year with the aims to:
• Modernise, standardise the sites and bring in consistency
• Run workshops and meeting to gather requirements and needs
• Create the foundations of a design system
• Data analysis to understand user patterns and find opportunities
• Redesign the navigation of the site
• Communicate the value of the finished designs and documention
Rebel SportRebel (formerly Rebel Sport) is an Australia's leading sporting goods specialist retailer, who are famous for product and differentiate on experience, and bring the best of global brands direct to our customers. Rebel stocks a number of well known international brands, including Nike, Asics, Adidas, PUMA and Under Armour. As a group, Rebel Sport has more than 150 stores across Australia, and employ over 4,500 employees.