Roger is a Design Director, Digital Experience Manager, Product Designer (UX/UI), with over twenty years of experience in designing delightful digital products, brands, and experiences for forward-thinking companies.
︎ More about me...
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Roger is an Australian based Senior Product Designer & Creative Director, with over twenty years of experience, providing design solutions (with an emphasis in UX/UI) to complex business problems.
My work thrives on blending user-centered design, solid creative background, and strong analytical skills to create delightful digital experiences.
During my career I have work in collaboration with startups, enterprise, design studios and advertising agencies in Brazil, Germany, and Australia.
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Stryde
Product Design (UX/UI) for a mobile first end-to-end discovery service for school leavers
Client: Stryde
Role: Product Disgner (UX, UI Design)
Deliverables: Design Reaserach, Wireframes and Prototypes
Jun - Oct, 2021 (Melbourne, Australia)
Disciption:
Stryde is an end-to-end discovery service, that empowers school leavers to manage their own interests and work towards their skill set or career goal.
Resposnsible for design reasearch, wireframing and low to high-fidetilty design for a a platform where users can and diagnostic tools that help them better understand themselves.
The mobile first application offers complete agency in how they approach their biggest ‘unkown’, where to go next, what to do next and what steps to take to have a successful career.
Access Clickble Prototype ︎
About the Project
Stryde is a offers a convenient one stop shop mobile first platform for school leavers to advance and be the best version of themselves:
• Design reaserach and competitor analysis utilizing methods, usability studies, contextual inquiry, and surveys.
• Problem Statement (define clear problem to solve)
• Deliver a customer-led approach to product design, exploring human problems via journey maps and personas
• Project Goals (and Micro goals) and Opportinities
• Create wireframes and prototypes through to conducting user testing to validate designs