Roger is senior Digital Experience leader with over 20 years of experience in Product & UI/UX Design, crafting delightful digital products, brands, and experiences for forward-thinking companies.
︎ More about me...
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Roger is an Australian based Senior Product Designer & Creative Director, with over twenty years of experience, providing design solutions (with an emphasis in UX/UI) to complex business problems.
My work thrives on blending user-centered design, solid creative background, and strong analytical skills to create delightful digital experiences.
During my career I have work in collaboration with startups, enterprise, design studios and advertising agencies in Brazil, Germany, and Australia.
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Telstra 24/7app
UX/UI Design collaboration for Telstra 24/7app
Agency: Deloitte Digital
Client: Tesltra
Role: Collaborated on UX/UI Design, Design System and style guideline
Deliverables: iOs and Android app screen visuals, tasks flows, styleguide
Jul - Nov, 2013 (Melbourne, Australia)
My main task was not only to help Telstra team in design their 24/7 native app for iOs and Android platform but also to create a consistent application of its brand across multiple brand touch-points.
The project was to help create a consistent visual brand by delivering a suite of easily usable and scalable app screen templates, along with an accompanying Telstra’s brand guide.
As a freelance UX/UI Designer I was a part of the Telstra Digital Team within an agile, human-centred design, multi-disciplinary team environment, creating visual design outcomes for various digital channels to the Telstra 24x7 App, aligning with visual guidelines, design systems, site maps and compliance with accessibility standards.
I also provide support with research, user testing, journey mapping, wireframing and prototyping (low to high fidelity).
iPhone UX/UI Design
Android UX/UI Design
iPad UX/UI Design
Project Results
• Grew the active users of the Telstra 24x7 App from 60k to over 1M in under 12 months.
• Our customers have downloaded the App over 2 million times
• Maximum number of active users in a week was 500,000
• We have had over 200,000 Live Chats originated by customers from the App
With an integrated marketing campaign we achieved over 2.1 million downloads in 11 months, and saw a lift in positive perception from customers using the Telstra 24x7 App and a 70% increase in customer satisfaction from customers using the App.
Engaging our call centre and retail staff was the first step. We launched an App campaign where a set of characters were born. There were games, animated videos, life sized cardboard cut outs, posters and merchandise sent across our Call Centres and Retail stores. It was engaging and encouraged staff to download the App and talk about it to customers.
Our ATL campaign featured a loveable critter spinning in a wheel, portraying the hectic lifestyle we lead. The outtake was that the Telstra 24x7 App puts you in control, making it easier to manage your accounts and services on the go. The look and feel of the creative conveyed the futuristic world we are moving towards.
As part of our internal engagement, to encourage our Retail channels and Call Centres to promote the App, we sent staff a pair of Telstra 24x7 App branded slippers and a note saying ‘slip into something more comfortable’. This created positive momentum and internal buzz and kept the Telstra 24x7 App front of mind.
The outcome; over 2 million downloads, a frequent number 1 spot in the Apple App store for top free Apps and an active user base of 1 million users.
Guidelines
CompanyEstablished in 1993, Telstra is Australia’s largest telecommunications company, providing mobile, home phone, internet, and cable services, employing more than 39,000 people in Australia.