Roger is a Design Director, Digital Experience Manager, Product Designer (UX/UI), with over twenty years of experience in designing delightful digital products, brands, and experiences for forward-thinking companies.
︎ More about me...
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Roger is an Australian based Senior Product Designer & Creative Director, with over twenty years of experience, providing design solutions (with an emphasis in UX/UI) to complex business problems.
My work thrives on blending user-centered design, solid creative background, and strong analytical skills to create delightful digital experiences.
During my career I have work in collaboration with startups, enterprise, design studios and advertising agencies in Brazil, Germany, and Australia.
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Track&Field
Art Direction for Track&Field campaigns
Agency: VML Brazil
Client: Track&Field
Role: Art Director
Dec 2012 - July, 2013 (São Paulo, Brazil)
As Track&Field Art Director I was responsible for the design, image concept / production / executio and keeping the cohesion of brand aesthetics in its digital expression of Track&field®, a sportswear retail brand with more than 200 stores in Brazil.
I was also charged with the task of the concept and execution of all UX/UI design, visulal communication, advertising and branding content; such as design and art direction of the campaigns, look books, print collateral, all online exclusive content and social media.
Company Profile:
Track & Field is a Brazilian company, with national reach, with over 30 years of experience in the running, fitness, triathlon, beach and lifestyle markets, offering high technology products, quality, design, innovation and experiences to connect its customers to an active and healthy lifestyle.
A team of more than 700 direct employees are allocated to 02 offices, 01 Distribution Center and more than 35 own stores, which identify and are proud of the purpose and values of the brand. Altogether there are more than 230 stores - owned and franchised - located in 93 cities in 24 Brazilian states.