Roger is a Design Director, Digital Experience Manager, Product Designer (UX/UI), with over twenty years of experience in designing delightful digital products, brands, and experiences for forward-thinking companies.
︎ More about me...
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
Roger is an Australian based Senior Product Designer & Creative Director, with over twenty years of experience, providing design solutions (with an emphasis in UX/UI) to complex business problems.
My work thrives on blending user-centered design, solid creative background, and strong analytical skills to create delightful digital experiences.
During my career I have work in collaboration with startups, enterprise, design studios and advertising agencies in Brazil, Germany, and Australia.
Skills & Expertise:
PD Product Design
UX User Experience
UI User Interface
CD Creative Direction
AD Art Direction
BI Brand Identity
ED Editorial Design
UV Tech
Creative Direction & Brand Identity for a leading UV Clouthing
Agency: VML Brazil /Young&Rubicam
Client: Track &Field
Role: Creative Director
2012 - 2013 (São Paulo, Brazil)
As Track&Field Creative Director I was responsible for the design, image concept/production/execution and keeping the cohesion of brand aesthetics in its digital expression of Track&field® including UVTECH®, a fabric clothing technology that blocks the passage of ultraviolet sun rays, protecting the skin with factor 50+.
The technology is indicated, mainly, for daylight activities, which require extra care due to exposure to the sun. Its use does not eliminate the need to use sunscreen on parts of the body that are exposed to UVA and UVB rays.
Company Profile:
Track & Field is a Brazilian company, with national reach, with over 30 years of experience in the running, fitness, triathlon, beach and lifestyle markets, offering high technology products, quality, design, innovation and experiences to connect its customers to an active and healthy lifestyle.
A team of more than 700 direct employees are allocated to 02 offices, 01 Distribution Center and more than 35 own stores, which identify and are proud of the purpose and values of the brand. Altogether there are more than 230 stores - owned and franchised - located in 93 cities in 24 Brazilian states.